The magic of paper: how to choose the right material?

At Printing Hendrix, we know: the right choice of paper can make the difference between a great idea and unforgettable printing.
But how do you make the right choice? We list the most important factors.

1. Structure and finish 📝

Paper feels different depending on its texture:

• Glossy: ideal for photographs, catalogs or brochures where color and detail stand out.
• Matte: gives a luxurious, subdued look and is easier to read.
• Ribbed, textured or recycled: gives character and durability to your printing.

Tip: feel the paper before you choose. Sometimes your hand says more than a 100-page brochure!

2. Thickness and weight ⚖️

Paper weight affects how firm or luxurious your printing feels:

• Thin papers are light and flexible, perfect for large runs of catalogs.
• Thicker paper feels high-quality and durable, ideal for brochures, books or invitations that need to impress.

In short, the thickness must fit the purpose as well as the look you want.

3. Color and whiteness 🎨

Not every white paper is the same:

• Bright white makes colors pop.
• Cream or off-white gives a warm, classic feel.
• Colored paper can be creative and eye-catching, such as for invitations or special marketing promotions.

A subtle choice in whiteness can really set your printing apart.

4. Sustainability 🌱

More and more customers are choosing FSC-certified paper or recycled materials. It’s not only good for the planet, but also for your brand. Sustainable printing shows that you have an eye for both quality and the environment.

Our tip: get advice

At Printing Hendrix, we personally guide you through every paper choice. Together we look at:

• the purpose of your printing;
• the desired look;
• the budget and circulation.

That way you can be sure of a result that is both beautiful and functional.
💡 Want to experience it for yourself? Contact us (url to contact) and start your project with the right choice of paper.