At Hendrix Printing we regularly get questions about this. And rightly so, because color plays a major role in the appearance of a design, corporate identity or campaign.
The difference between RGB and CMYK
Screens work with light. They use the RGB color model: red, green and blue. Combining those colors of light creates bright and often very intense colors. Therefore, images on a screen usually look vivid and contrasty.
Printing works completely differently. A printing press uses ink and works with the CMYK color model: cyan, magenta, yellow and black. Ink absorbs light instead of emitting it. This automatically makes colors appear slightly softer and more natural.
That difference explains why a bright blue hue on your screen sometimes looks less intense on paper.
Paper helps determine the end result
Not only does the printing technique play a role. The type of paper also has a major impact on how colors are ultimately perceived.
Matte paper absorbs more ink and gives a calm, soft look. Glossy paper reflects more light, often making colors appear stronger and deeper. In turn, uncoated paper provides a warmer and more natural look.
So the same image can give a totally different impression depending on the paper chosen.
Small color differences make a big difference
Consistent colors are especially important in corporate identities and brand communications. A subtle difference in hue can already affect the professional look of a brochure, packaging or business card.
That is why every file at Hendrix Printing is carefully checked in prepress. Among other things, we check color settings, contrasts, resolution and printing details so that the final result is as close as possible to the original design.
How to avoid surprises in printing
Proper preparation makes a big difference. By building designs correctly in CMYK and taking paper types into account, you can avoid common color discrepancies.
In doubt about a particular color or finish? Then we will be happy to help you find the best solution for your project. Sometimes a small adjustment in color or choice of paper can make for a much stronger end result.
Want to make sure your file is technically ready for printing? Then be sure to check out our tips on delivering a print-ready PDF.
Because strong printing starts with good preparation and the right guidance.
